LUYAO'S BLOG

I first came across the social presence theory in the class (Social Media Analysis), which left a lasting impression on me. Originally, developed by John Short, Ederyn Williams, and Bruce Christie in 1976, social presence theory measures communication media based on the degree of awareness of the other person in a communication interaction. They posited… Continue reading Social Presence Theory and Conceptual Change

Definition: Social epistemic cognition (SEC) is a human individual’s cognition and cognitive processes related to epistemic matters when situated in a social context (Chan et al., 2014). I first came across SEC theory in the class – Social Media Analysis. The theory concerns an individual's knowledge-related cognitive processes in a social environment. Its related theory… Continue reading Social Epistemic Cognition and online interactions：

Definition: Uses and gratification theory (UGT) is an audience-centered approach that explains how people use the media for their own needs and get satisfied when their needs are fulfilled. [1] Concepts in Uses and Gratification Theory: Unlike other media effect theories that focus on "what media do to people", UGT is about “what people do… Continue reading Uses and Gratification Theory